Account Log InSuccess Stories
Every day, more than 2,000 online business sites globally, transacting more than $20 billion this year, use IBM’s Coremetrics products to optimize their online marketing. Our clients include many of the world’s most respected and recognizable brands.
Here you will see a cross-section of the well-known brands we serve and a variety of case studies detailing the successes our clients continue to have using IBM’s Coremetrics products.
Client Spotlight
 “IBM Coremetrics Digital Agency offers us support, expertise, experience, and knowledge transfer, with the long-term option of bring paid search in house.” – Head of E-Commerce, Speedo International Limited. |
 “We can leave IBM Coremetrics Intelligent Offer running in the background, confident of its success, to turn our focus to additional customer-centric business objectives.” – Customer Experience Manager, Jessops |
 “By segmenting visitors based on behavior and tailoring email content accordingly, we can present our customers with offers that we know will interest them.” – Director of Ecommerce, L’OCCITANE EN PROVENCE |
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Recent Client Spotlight Case Studies
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Boden
Industry: Retail Solution: Paid Search Marketing
Boden has seen sales from non-brand search terms increase by 125%—more than doubling since the implementation. The non-brand ROAS has been increased by 16%. Hanover Direct
Industry: Retail Solution: Marketing Campaign Attribution, Paid Search Marketing
Hanover Direct (HDI) uses IBM Coremetrics attribution management to apply credit for traffic and sales across all channels. Results: HDI justified increased investment in paid channels and can differentiate sales driven by catalogs from incremental sales driven strictly by online programs. Orvis
Industry: Retail Solution: Personalized Recommendations
Orvis used Intelligent Offer to generate relevant recommendations and to reduce the time merchants spend on maintenance, while applying their own business rules. Results: Cross sell revenues rose 70%. |
PETCO
Industry: Retail Solution: Web Analytics
PETCO engaged with Bazaarvoice and IBM Coremetrics and within two months, user reviews generated significant positive ROI. Results: Visitors who use product reviews convert at a 50% higher rate than other visitors and spend 60% more. QVCUK.com
Industry: Retail Solution: Personalized Recommendations
IBM Coremetrics Intelligent Offer delivered a significant uplift in QVCUK.com's sales, with all of the company's 15,000 products now benefiting from being displayed with highly relevant recommended items. Rodale
Industry: Media/Publishing Solution: Ad-Hoc Reporting
Rodale is using IBM Coremetrics Explore to identify hidden keywords (branded and non-branded) and to provide insight into key metrics, facilitate promotions across sites, and reveal information about sources of traffic. |
Seton Hall University
Industry: Education Solution: Marketing Campaign Attribution
Seton Hall used IBM Coremetrics attribution management to understand activities during the overall, lengthy recruitment cycle. Results: SHU has a clear understanding of which channels bring applicants in, which are used during the application process, and which result in conversion. SkyMall
Industry: Retail Solution: Targeted Email
SkyMall keeps customers engaged with targeted, relevant emails. Results: SkyMall recaptured 3-5% of abandoned cart sales and email sales are up 34% year over year. Virgin Atlantic Airways
Industry: Travel Solution: Web Analytics / Strategic Services
IBM Coremetrics Strategic Services team worked with Virgin Atlantic Airways to identify key performance metrics and business goals, resulting in an on-time, successful implementation. wehkamp.nl
Industry: Retail Solution: Targeted Email
All wehkamp.nl’s customer emails are now personalised and largely targeted on the basis of customer website behaviour. |
