Success Stories

IBM Coremetrics helps its customers optimize their online performance in many different ways. Choose from the categories below to learn how IBM Coremetrics can help you with your online business.

Site Optimization

Marketing

Merchandising

Search

Data Service

 

Site Optimization:

Making small changes to your site can be a very easy way to increase account applications, boost revenues or reduce your page abandonment rates. But where do you start? IBM Coremetrics has helped many online marketing professionals find just where to make these changes. Choose from the following case studies to see how you too can optimize your web site.

Abebooks Page Redesign Increases Conversion by 36%

 

Alibris Uses A/B Testing to Increase Used Book Sales

 

Bath & Body Works Leverages IBM Coremetrics Benchmark™ for Web Site Makeover

 

Eddie Bauer Analyzes High Value Customer Segments

Eddie Bauer Reduces Home Page Departures by 41%

 

Northern Tool Doubles Conversion Rates

 

OfficeMax Abandonment Survey Proves Web Site Drives Retail Sales

 

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Marketing:

Acquiring and retaining the right customers is the cornerstone of every successful marketing program. IBM Coremetrics leverages the power of LIVE Profiles to enable marketers to quickly segment and reach the right audience for their products and services, as well as track the lifetime value of these customers over time. Learn more by reading the following case studies:

AceMart Optimizes Marketing Across Campaigns, Reduces Spend 25%

 
 

The Buckle Tailors Campaigns Based on Customer Response

 

Automated Email Campaign Delivers 129% Higher Net Conversion Rate at Diapers.com

 

Hanover Direct Improves Marketing ROI with Accurate Marketing Attribution

 

Targeted Email Boosts Revenue by 2500% at L’OCCITANE EN PROVENCE

 

Palm Beach Jewelry Targets High Value Customers, Sees 74% Increase in Sales

 

Paper Source Web Site Redesign Increases Conversion by 4.7%

 

Seton Hall Leverages IBM Coremetrics for Better Allocation of Marketing Spend

 

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Data Service:

IBM Coremetrics Data Service enables seamless integration with offline CRM systems through a customer ID, email address, or login, so that marketers can create a comprehensive, historical, cross-channel profile of customer behavior. This 360-degree view of the customer, enabled by LIVE Profiles, represents high-value data for fueling your business intelligence and CRM needs.

Carrot Ink Deploys First Party Cookies to Reduce Visitor Privacy Concerns

 

Palm Beach Jewelry Targets High Value Customers, Sees 74% Increase in Sales

Specialty Retailer Catches $80K of Fraud Using IBM Coremetrics

Wehkamp.nl Targets Relevant Emails with IBM Coremetrics’ Behavioural Data

 

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