Testimonials

"The Buckle's online channel is growing within our multichannel strategy, and our marketing and merchandising decisions are key to fostering this growth. We rely upon Coremetrics for all of our online analytics and we wanted to make sure that the money we allocate towards online marketing drives returns while offering a consistent branding and merchandising statement. The detailed ROI analysis offered by Coremetrics allows us to execute more profitable online campaigns."

- Director, Internet Marketing, The Buckle

"The costs of getting customers to my site have increased 100% over the past year. To stay profitable, I need these visitors to convert at a higher rate. We were able to quickly test 81 different combinations of 4 key elements on our home page to find the best combination of promotions and copy. This made a huge impact—we saw an almost 20% lift in conversions by making one simple change to the call to action on our main navigation zone. With Coremetrics and Offermatica, my site is becoming an acquisition weapon."

- CEO, CarrotInk

"Coremetrics' Strategic Services Group has provided tremendous value to Eddie Bauer in the form of specific insights for improving our business and strategic recommendations that impact the way we operate internally. With their industry expertise and deep understanding of customer data, the Strategic Services Group has helped me transform my organization and internal business processes to take full advantage of a customer-focused and market-driven view of the world."

- Divisional Vice President, Eddie Bauer

"Extracting ROI from our Coremetrics investment is a slam dunk!"

- Director of eCommerce, Fingerhut

"Hanna Andersson is very much like a family, both in terms of our company culture and in the way we view our customer base. For virtually every decision me make, we first ask the question, 'Is this right for the customer?' Almost all of our customers are mothers and additionally, many work outside the home. Their family's schedules and lifestyles are very busy. We therefore view the Internet channel as a very convenient way for our customers to purchase merchandise when it is best for them. We have partnered with Coremetrics because we want to ensure that the online shopping experience is rewarding for our loyal customers. The detailed analysis that we receive from Coremetrics Online Analytics allows us to see how well our Web site is performing, and we are able to implement site design changes that ensure our customers are enjoying a successful and convenient online shopping experience."

- Vice President of Marketing, Hanna Andersson

"REI is dedicated to providing a unique and rewarding shopping experience both online and in our stores. We know our customers shop in all channels, so it's very important to understand how they interact with REI both online and offline. Using detailed Web site analysis from Coremetrics, we can create an optimal online shopping experience because we understand how our customers interact with our Web site."

- Vice President, Multi-Channel Programs, REI

"We monitor the LIVEmark Index consistently to stay on top of trends in our category and position ourselves as leaders within our competitive set. With LIVEmark we can spot industry trends in acquiring customers and affecting online shopping behavior, and then adjust our strategy appropriately."

- Vice President, eCommerce, Restoration Hardware

"We re-launched our Web site in April of this year with a focus on providing a positive online experience for our customers. We plan to leverage the detailed clickstream analysis in Coremetrics Online Analytics to ensure that we display our merchandise intuitively and meet our customers' online needs. We selected Coremetrics because we were impressed with their leadership position in the retail market, and found their reporting interface to be the most intuitive among the all solutions we evaluated."

- Director of Web Merchandising, Restoration Hardware

"We carefully evaluated many vendors in the Web analytics space and selected Coremetrics because they offer the most detailed view of the online channel. Many of the competitive Web analytics solutions we reviewed count simple actions like site hits and clickthroughs, but struggle to provide true behavioral insight, which was a key factor in our decision. At Yellow we take great pride in being easy to do business with, and the behavioral information from Coremetrics enables us to extend this commitment of excellence."

- Senior Director of eBusiness, Yellow Corp.
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