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Coremetrics Reveals How the Web was Won at Largest Ever
Client Summit
Clients, partners and industry experts meet in Fort Worth, Texas, to share best practices and thought leadership in digital marketing optimization
SAN MATEO, Calif., March 6, 2008 – Coremetrics, the leading provider of digital marketing optimization solutions, hosted its annual Client Summit, “Digital Marketing Optimization – How the Web Was Won” last week, February 25-28, in Fort Worth, Texas. More than 300 digital marketing thought leaders met over the course of the summit to explore, share and learn best practices for online success through keynotes, client case studies, advanced training sessions and product demonstrations, as well as a preview into Coremetrics’ long term roadmap. The conference drew attendees from a variety of industries, including retail, financial services, travel and content/publishing. Industry leading companies attending the summit included IBM, Office Depot, Quicken Loans, El Corte Ingles, Calendars.com, VEGAS.com, Diet Channel Network and Rodale.
“Every year, the Coremetrics Client Summit offers me the opportunity to keep abreast of trends in the industry and learn how to apply them effectively to our business,” said Art Apostol, Director of Marketing at SkyMall. “I learn what others in a similar environment are doing to drive success and apply the very best practices to our site.”
Coremetrics President and CEO Joe Davis kicked off the event by talking about the tremendous increase in online interaction, the stakes for digital business and how online-savvy businesses are winning the war of the Web. He also announced the public launch of Coremetrics Connect, the industry’s first integrated technology platform that improves campaign performance across multiple channels. Keynotes from digital marketing gurus such as Ken Seiff, CEO of Diet TV; Laura Evans, Executive Studio Director at Resource Interactive, and Eric Peterson CEO and Principal Consultant at Web Analytics Demystified, followed, with hot discussion topics including social networking, the OPEN brand and user engagement. John Squire, Coremetrics’ chief strategy officer also spoke on how to “Get Marketing” by leveraging behavioral data for targeted emails, relevant product and content recommendations and paid search campaigns. John Payne, Coremetrics’ vice president of product management, laid out the Coremetrics roadmap for 2008 and beyond.
Best practice breakout sessions, co-presented by Coremetrics experts and clients, delivered tangible, actionable insights into optimizing digital marketing performance. Topics ranged from advanced marketing attribution, a capability that Coremetrics has exclusively pioneered in the industry, to managing paid search, to Web 2.0 and social media, with case studies from thirteen clients including KODAK Gallery, Blair and Hanover Direct illustrating clear success in these areas. In addition, all clients benefited from the opportunity to spend time with senior Coremetrics executives and product managers, who are committed to providing hands-on, strategic guidance at all stages of a digital marketing campaign.
Coremetrics continued to recognize its client “A-List” award winners, recognizing the brands which have shown an exceptional commitment to leveraging digital data within their organization and have demonstrated the ability to act on that data to move their business forward. This year’s recipients included Hanover Direct for “Alliance,” a large US-based financial institution for “Adoption” and Macys.com for “Achievement.”
The very popular Ask the Experts area hosted by a Coremetrics team of dedicated analysts and product managers provided one-to-one advice on ways to maximize ROI, revamp paid and natural search programs, and drive strategic change through the use of Coremetrics.
Twenty Coremetrics partners demonstrated strategic initiatives, many of which are integrated with the new Coremetrics Connect platform. Sponsoring partners included IBM, e-Dialog, Endeca, Silverpop, ExactTarget, Sitebrand and Datran Media who benefited from significant networking opportunities with Coremetrics clients. “I was impressed with this year’s Coremetrics Client Summit,” said Jonathan Wolf, product manager at Bazaarvoice. “The quality of conversations with clients and prospects at the event was impressive and the flexible schedule provided us with plenty of opportunities to engage with attendees. There was great interest in our joint solution. We are looking forward to attending next year.”
Networking opportunities during the course of the summit included “Web Analytics Wednesday,” hosted by Web analytics guru Eric Peterson, “Birds of a Feather” sessions and several fun, Western-themed events. Bryan Eisenberg, chief persuasion officer at Future Now, Inc. observed, “One of the key differentiators of this conference versus a lot of others is the side conversations the time that you see people speaking with each other, sharing real data and discussing real business issues.”
“Coremetrics Client Summit provides the opportunity for customers to meet with other clients who are facing the same challenges,” said John Fernandez, director of marketing management at Accoona. “Not only do we have ready access to the experts at Coremetrics, we also have ample time allocated for networking. The Coremetrics team not only enables, but actively encourages, open discussion.”
For Joe Davis, president and CEO at Coremetrics, each Client Summit represents a new opportunity to build stronger relationships with clients and partners, and share best practice with the industry. “We’re committed to working closely with our clients to maximize the strategic value of their digital marketing investment, and the summit is the ideal venue for sharing innovative new techniques for achieving this goal. The cross-pollination of ideas, education and best practice is what sets the summit apart in our field, and sets the tone for the industry.”
About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
Press/Analyst Inquiries:
Bryan Pope
LEWIS PR for Coremetrics
Tel: (415) 992-4400
Email: coremetricspr@lewispr.com
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