Press Releases

Coremetrics Appoints Managing Director for Germany

Roland Markowski Bolsters the Company’s European Team

London, UK., April 10, 2008 – Coremetrics, the leading provider of digital marketing optimisation solutions, today announces the appointment of Roland Markowski as managing director for Germany. The appointment forms part of the company’s ongoing European expansion and follows reports that Coremetrics’ organic growth more than doubled in the region in 2007.

Markowski will be leading the commercial activities of Coremetrics Germany to ensure the company continues to address the industry’s fast growing needs and expectations. He will have direct responsibility for turnover, as well as the introduction and promotion of new products and services.

Further strengthening the company’s senior European team, Markowski brings with him over 15 years’ IT and digital marketing experience. As managing director, he has notably increased sales and revenue at analytics company, SAND Technology, Hummingbird Business Intelligence and Arbor Software. He also brings particular insight into key vertical markets, including finance.

Markowski’s appointment marks Coremetrics’ ongoing commitment to provide regional expertise across Europe, the Middle East and Africa. Readily available local support is becoming increasingly important for marketers as the online retail market continues to swell, with Forrester predicting the number of European online shoppers is set to increase to 174 million by 2011 (Europe’s eCommerce Forecast: 2006-2011, Forrester Research, March 2007). According to Forrester’s July 2007 report, European Online Marketing Tops €16 billion in 2012, “Germany, in particular, will experience strong growth; historically, low broadband penetration and lack of data around the efficacy of online marketing have held the market back, but those days are over”.

Richard Sheppard, VP and General Manager of EMEA, says: “The opportunity in Europe for companies like Coremetrics is ripe and, as the second strongest online economy in the region, Germany is a key market. Consumer confidence in online retail is increasing and European eCommerce is set to surge.

“Understanding the distinct needs of our customers in relation to their individual marketplaces, and providing a dedicated local team in significant regions like Germany, is vital to our ongoing success.”

Markowski adds: “Taking the lead role in Germany is a great step for me and I’m joining the company at a significant time. The inherent measurability and accountability of the web means that online marketing spend is set to increase across Europe despite the credit crunch. Coremetrics’ proven success means it is perfectly positioned to enable German marketers focused on ROI to increase profitability and conversions, and ensure they get the most from their online spend.”

About Coremetrics
Coremetrics is the leading provider of online marketing optimisation solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimise online marketing efforts.

Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognised over $300m in documented ROI and 87 per cent of clients recognise ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners. Coremetrics Europe is headquartered in Windsor, Berkshire with offices in France and Germany and corporate headquarters in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.co.uk or call 01753 272 220.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.co.uk/privacy.

For more information please contact:
Louise Greeves / Nina Howse
Midnight Communications
Tel: 01273 666200
Email: Coremetrics@midnight.co.uk

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