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Press Releases

Coremetrics LIVEmark Benchmarking Index Data Now Available on Coremetrics.com

Digital Marketing Optimisation Leader Empowers Marketers With Industry Benchmark Data to Improve Customer Acquisition, Conversion and Retention

London, UK., April 10, 2008 – Coremetrics, the leading provider of digital marketing optimisation solutions, today announced that the Coremetrics LIVEmark Benchmark Index, the industry’s most actionable and comprehensive online consumer behavior indicator since 2005 is now available for download at no charge at http://www.coremetrics.co.uk. For the first time, any online retailer can measure their Web properties against Key Performance Indicators (KPIs) and evaluate their success alongside industry and cross-industry peers, with complete anonymity.

Monthly updates for a subset of KPIs for General Retailers in the US and General Retailers in the UK are available for download.

Built on the power and flexibility of Coremetrics LIVE Profiles (Lifetime Individual Visitor Experience), the LIVEmark Benchmark Index aggregates performance data across more than 300 participating brands against several Web site-specific KPIs: campaign and channel effectiveness, site stickiness, conversion rates, on-site search effectiveness, traffic sources and more. Armed with timely data from LIVEmark, organisations gain a clear understanding of their business performance relative to their peers and competitors, allowing marketers to anticipate industry trends and enabling fast evaluation and optimisation of online marketing investments.

“LIVEmark helped us identify key growth opportunities,” said Shannon Glass, Director of Internet Operations at Bath & Body Works. “Improvements to product page design, navigation, and landing pages yielded a 13 percent increase in the percentage of visitors who reach a product page and a 31 percent increase in onsite search conversion. LIVEmark is a great tool for any organisation looking for help on how prioritize initiatives to optimise their site's performance.”

The LIVEmark Benchmark Index not only provides a bird’s-eye view of the online retail market, but also keeps Coremetrics’ customers abreast of their standings in their specific sub-vertical market. Participating Coremetrics customers receive LIVEmark Benchmark data—and all sub-vertical data—automatically within their Web site analytics suite. Currently, 14 sub-vertical markets are measured with more being added every month. Sub-verticals include:

Unlike some benchmarking services that require hundreds of market participants and base results on minimal site traffic—which can result in skewed or questionable data—LIVEmark collects a complete record of online visitor behavior from sources that meet critical metrics, resulting in a precise measure of performance, both within a given market or across multiple industries. To ensure that security and privacy are never compromised, summary data for participating clients is collected and aggregated to build the LIVEmark Index before it is made publicly available. Client-specific data is never made available to anyone.

To download the latest LIVEmark Benchmark Index, please visit: http://www.coremetrics.co.uk/solutions/benchmarking.php. For more information on Coremetrics LIVEmark the company’s digital marketing optimisation solutions, visit www.coremetrics.co.uk.

About Coremetrics
Coremetrics is the leading provider of digital marketing optimisation solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimise online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.co.uk or call 01753 272 220.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.co.uk/privacy.

Press/Analyst Inquiries:
Shahlia Rogers
Midnight Communications for Coremetrics
Tel: 01273 666200
Email: Coremetrics@midnight.co.uk

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