Press Releases

Web Analytics Academy Launches

Windsor, UK., September 11, 2008 – Coremetrics, the leading provider of web optimisation solutions, today announces the launch of the Web Analytics Academy. The free courses, starting on 23 September, consist of three entry-level training sessions in web analytics. A fourth session provides an overview of Coremetrics technology, a real-life web analytics solution for interested parties.

With research from eMarketer showing that over 60 per cent of the population go online each month, the internet is clearly an important tool for marketers. However, many traditional marketers are unsure of the benefits of analytics and how it can be applied to their web and online marketing activities.

With many different products available today, it’s fundamental for marketers to understand the basics of web analytics to get the most out of whatever tools they are using. However simple or sophisticated the technology is, the data must be understood and interpreted correctly by marketers in order to make effective decisions. The Web Analytics Academy will cut through the hype of analytics and provide clear guidance for marketers on how to boost customer visits and conversions by first focusing on the basics and then building on advanced features.

The Web Analytics Academy courses include:
Course 1 - Web Analytics Basics
Course 2 - Developing Relevant Key Performance Indicators
Course 3 - Making the Most of Segmentation
Course 4 - Coremetrics Overview

Courses will be offered both online over a series of weeks or as a half day face-to-face seminar.

If you would like to register for the course please go to www.webanalyticsacademy.co.uk.

Notes to editors:

About Coremetrics
Coremetrics is the leading provider of web analytics and digital marketing solutions, helping businesses acquire, convert and retain online customers with offers tailored through behavioural targeting. Having identified customer online behaviour, Coremetrics delivers out of the box integration with the most relevant ‘best of breed’ digital marketing applications, including search and email marketing, to generate a high ROI on marketing and sales investments.

Local, customer focused, service teams at Coremetrics provide global expertise to more than 1,100 online business sites (transacting more than £7.4 billion this year using Coremetrics’ Software as a Service (SaaS) applications).

The company is privately held with funding from 3i, Accel Partners, FTVentures, and Highland Capital Partners. Coremetrics Europe is headquartered is in Windsor, Berkshire and corporate headquarters is located in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.co.uk or call 01753 272 220.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.co.uk

For more information please contact:
Shahlia Rogers / Nina Howse
Midnight Communications
Tel: 01273 666200
Email: coremetrics@midnight.co.uk

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