Press Releases

Coremetrics Online Analytics joins ABCe Associate Subscriber Scheme

February 14, 2008 – ABCe today announces that Coremetrics, the digital marketing optimisation company, has registered as an Associate Subscriber and will be working with ABCe to support industry-agreed standards through the services they offer.

The ABCe Associate Subscriber Scheme encourages and enables suppliers to the new media industry to demonstrate their support for industry-agreed standards, as set by JICWEBS (www.jicwebs.org).

Sylvia Jensen, Senior Director of EMEA Marketing at Coremetrics comments:

Providing reliable and verified data to demonstrate ROI is at the heart of our business and gives our clients confidence in our digital marketing optimisation solutions. Becoming an ABCe Associate Subscriber is a natural step for us in terms of adding further credibility to the data we supply and helps us support media owners, advertisers and media buyers.

“Coremetrics offers a range of advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications. These services help businesses acquire customers more cost effectively, and increase both conversion rates and lifetime customer value.”

Richard Foan, Managing Director of ABCe comments:

“We are delighted to welcome Coremertics as an Associate Subscriber, demonstrating their support for independent verification, transparency and the industry standards for electronic media measurement delivered by ABCe and JICWEBS.”

The Associate Subscriber Scheme promotes and also encourages discussions between the subscriber and ABCe, to ensure everyone is working towards the same goals, so providing added value to ABCe’s clients. Associate Subscribers can also participate in the ABCe Internet Technical Group (ITG) meetings, which are designed to ensure all clients and their suppliers can participate in developing and evolving the industry-agreed rules and methodologies.

About Coremetrics (www.coremetrics.co.uk)
Coremetrics is the leading provider of digital marketing optimisation solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts.

Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less.

The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners. Coremetrics Europe is headquartered in Windsor, Berkshire with its corporate headquarters in San Mateo, California.

To learn more about Coremetrics, visit www.coremetrics.co.uk or call 01753 272 220.

About ABCe
ABCe (www.abce.org.uk) was established in 1996 as the industry owned, tri-partite, not for profit organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to electronic media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland.

ABCe’s role is to manage standards for the industry through its work with JICWEBS*, and to provide credibility, comparability and transparency for electronic media. This gives advertisers the opportunity to maximise returns on marketing budgets by using ABCe certified media and ensures that stakeholders (marketers, investors, media owners, media buyers, advertisers) can invest in electronic media with confidence and trust.

ABCe serves the online media communities in the UK and Ireland, and is leading an international network setting global standards for electronic media. ABCe delivers global measurement standards for local markets through its work as Chair of the IFABC web standards group. www.ifabc.org

*JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) is a body created by the UK and Ireland media industry. Its purpose is to ensure independent development and ownership of standards for measuring on a site centric, census basis audience reach, frequency and activity levels including the use and effectiveness of advertising on electronic media. www.jicwebs.org. ABCe supports the work of JICWEBS by delivering audit and certification services for electronic media usage to these industry agreed standards.

For further information please contact:

Coremetrics
Georgina Firth/Vicki Hughes
Midnight Communications
Tel: + 44 (0) 1273 666200
Email: coremetrics@midnight.co.uk

ABCe
Mark Barber
Eulogy!
Tel: +0044 20 7927 9999
Email: mark@eulogy.co.uk

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