Press Releases

Coremetrics Takes Europe by Storm

European market grows as companies see increasing need for digital marketing optimisation solutions

LONDON – February 22, 2008 – Coremetrics today reports that its organic growth has more than doubled in Europe, in 2007. Over the past two years, the leading provider of digital marketing optimisation solutions has trebled sales transactions in the European market, a core growth area of expansion for the company.

“The European ecommerce market is expected to grow significantly over the next few years,” said Richard Sheppard, VP and General Manager of Coremetrics EMEA. “An increasing number of companies spanning all industry sectors are now seeking to understand the impact of their online marketing on their web sites in terms of both individual marketing activities and lifetime visits and behaviour. Our diverse base of new European customers, including the BBC Worldwide, Boots and the Alliance and Leicester highlight this increasing need for digital marketing optimisation solutions.”

Coremetrics’ new European customers include media conglomerate BBC Worldwide and fashion retailers such as outdoor clothing and equipment provider Cotswold Outdoor. New non-food retailer clients include kitchen, home and garden mail-order catalogue Scotts of Stow, the UK’s largest non-food retailer Halfords, as well as pharmaceutical, health and beauty retailer Boots. IT companies signing up to Coremetrics are ecommerce solution provider eCommera and online gaming developer Mind Candy, as well as the Italian premium coffee company illycaffè.

Contributing further to Coremetrics’ European growth are existing customers such as fashion home shopping retailer Littlewoods, banking service provider Alliance and Leicester, entertainment retailer Play.com, shopping channel QVC UK as well as Hobby Hall, which grew their portfolio of Coremetrics products and services.

“Coremetrics plays an instrumental role in accelerating the European market for digital marketing optimisation solutions, particularly in the UK,” said Richard Sheppard, VP and General Manager of Coremetrics EMEA. “As a recognised market leader, we are well positioned to help companies across industry sectors to gain a competitive edge through the use of online analytics and optimisation.”

Leading analyst firm, Forrester Research named Coremetrics Online Analytics a Web Analytics “Leader” in The Forrester Wave™: Web Analytics, Q3 2007 report.

Coremetrics worldwide has achieved over 70 per cent growth in new business for 2007 and a compound annual growth rate of 61 per cent over the past five years. The company has also launched several new products and enhancements to its digital marketing optimisation suite, which provide customers with multi-faceted analysis of their digital marketing strategies, in order to fully comprehend online consumer behavior over a lifetime.

About Coremetrics
Coremetrics is the leading provider of online marketing optimisation solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’
Software as a Service (SaaS) solution to optimize online marketing efforts.

Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners. Coremetrics Europe is headquartered is in Windsor, Berkshire and corporate headquarters is located in San Mateo, California.
To learn more about Coremetrics, visit www.coremetrics.co.uk or call 01753 272 220.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

For further press information, contact:
Matt Humphries or Laura Gillen
OCTANE PR
Tel: 020 7802 2662
Email: coremetrics@octanepr.com

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