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Coremetrics Drives Global Momentum in Search Marketing and Appoints European Search Operations Manager
Launches Unique Bid Management Capabilities
to Support All Customer Lifecycle Goals
London, UK., April 23, 2008 – Coremetrics, a leading provider of digital marketing optimisation solutions, has achieved significant global momentum with its paid search management solutions over the past year. With client campaigns that range in size from as few as 1,000 keywords to up to four million, Coremetrics offers highly scalable solutions for a wide range of businesses with specific search needs.
Coremetrics helps online businesses such as Boden.co.uk maximise ROI from their paid search campaigns, enabling them to easily manage keywords across leading search engines such as Google, Yahoo and MSN from within a single, integrated interface. In its next product release, due in May 2008, the bid management capabilities of Coremetrics Search will be dramatically enhanced with the unique ability to automatically manage bids based on an understanding of the complete customer purchase lifecycle.
Coremetrics Search will now have the unique ability to adjust keyword bids based on advanced attribution data, which is only possible using Coremetrics LIVE Profiles, a complete record of all individual visitor interactions with a Web site. For example, if a search marketer is looking to increase customer acquisition, they will be able to focus bids for a keyword or campaign on leading (or first click) terms that initiate the customer conversation. This delivers more power and precision to the bid management process, allowing marketers to better allocate spend to improve customer acquisition as well as conversion rates, and is unique in the industry.
Effective attribution management is becoming an increasingly important goal for search marketers, and Coremetrics is uniquely able to deliver a comprehensive attribution management solution that spans the complete customer lifecycle. According to a November 2007 JupiterResearch report¹ , “Direct or indirect revenue attribution for particular keywords is critical, especially as competition for keywords rises and search marketers must make decisions about maximum bids. Although search engines provide simplistic reporting tools, analytics and bid management tools can help consolidate campaigns across search engines.”
In addition to advanced bid rule management, the Coremetrics May 2008 product release adds to its capabilities in managing text ads with support for display ads, and management of ads on extended networks with major players. With these enhancements, ads managed in Coremetrics Search can be placed on many leading multi-media content sites and Web properties including sites such as The New York Times, The Wall Street Journal Online and MarthaStewart.com. This gives digital marketers the opportunity to reach over 80% of worldwide Internet users through extended distribution channels.
Coremetrics has continued its strong industry momentum, as businesses increasingly turn to Coremetrics Search and Search Marketing Services to manage their paid search programs. In the first quarter of 2008 alone, clients such as AmeriMark, CCH, Eastman Kodak, Exact Software, HM Wallace, Inc., Select Comfort and UpBeat all signed with Coremetrics.
As a new appointment for Europe, Anne-Sophie Forget will be leading Coremetrics European Search Operations. She brings five years of experience in online and strategic marketing to the role that will see her taking on responsibility for successfully managing Paid Search programs in the region. As a Google Qualified Professional and a Yahoo! Ambassador, Forget's strong expertise provides her with the ideal skill set for the role.
"I am looking forward to expanding Coremetrics' Search offering into Europe," Anne-Sophie Forget comments. "With the support of a solid team of Search Marketing Managers, we will be managing successful paid search programs and helping clients achieve their digital marketing goals."
“With Web visitors exploring a rapidly evolving and distributed universe of online content, it is crucial that marketers are able to manage their search marketing campaigns in a streamlined, integrated and effective way,” said John Squire, chief strategy officer at Coremetrics. “By both supporting content networks and enabling the most sophisticated models of marketing attribution, Coremetrics is able to vastly increase the reach for digital marketers, while ensuring that their spend reaps maximum return in a way that no other company can provide.”
Oli Ellioet, online recruitment manager for Boden, adds: "You can't chase what you can't see. With Coremetrics Search we have end to end visibility of our search program, from vendor impressions and exact search queries to site conversions and bounce rates, plus the tools to find, capture and control the long-tail of our market."
About Coremetrics
Coremetrics is the leading provider of digital marketing optimisation solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from 3i, Accel Partners, FTVentures, and Highland Capital Partners, is headquartered in San Mateo, California with European headquarters in Windsor, United Kingdom. To learn more about Coremetrics, visit www.coremetrics.co.uk or call 01753 272 220.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.co.uk/privacy.
Press/Analyst Inquiries:
Midnight Communications for Coremetrics
Shahlia Rogers
Tel: 01273 666200
Email: Coremetrics@midnight.co.uk
1 “Keyword Management”, November 19, 2007, JupiterResearch
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