Press Releases

Misco Selects Coremetrics to Offer Targeted Cross Selling Offers and Boost Online Sales

Windsor, UK., July 3, 2008 – Coremetrics, a leading provider of digital marketing optimisation solutions, today announces that it has been selected by Misco, a leading distributor of hardware, software and related products following a competitive pitch that included incumbent web analytics provider, HBX, recently acquired by Omniture.

Along with Online Analytics, Misco selected Coremetrics Intelligent Offer which allows retailers to gain a deep understanding of how buyers are behaving online and generates cross sell offers based on browsing, shopping and purchasing data. Misco has appointed Coremetrics to boost its online conversions, sales and average order value.

With consumer budgets tightening in response to the credit crunch, every penny of online spend needs to be focussed on the most effective channels and performance is key. Coming to the rescue of retailers are web analytics experts that provide highly measurable results and the ability to supply in depth analysis of customer spending habits.

“With customers increasingly turning online for an easy shopping experience it is important that online retailers embrace technology to help spot customer shopping trends,” said Tracy Lamb, European Director at Misco. “To compete successfully within our marketplace we need to make sure we continue to grow our existing customer base. Being able to monitor sales quickly and accurately can help us shape our future campaigns and provide customers with an easy shopping experience that is suited to them.”

Richard Sheppard, VP and General Manager of Coremetrics EMEA comments: “As with all online marketing, improved cross selling requires testing and companies need to monitor and measure the performance of various offers. Coremetrics Intelligent Offer frees up Misco to spend more time looking at how to optimise the return on marketing investment and boost online sales.”  

Notes to editors:
www.coremetrics.co.uk
Coremetrics is the leading provider of web analytics and digital marketing solutions, helping businesses acquire, convert and retain online customers with offers tailored through behavioural targeting. Having identified customer online behaviour, Coremetrics delivers out of the box integration with the most relevant ‘best of breed’ digital marketing applications, including search and email marketing, to generate a high ROI on marketing and sales investments.

Local, customer focused, service teams at Coremetrics provide global expertise to more than 1,100 online business sites (transacting more than £7.4 billion this year using Coremetrics’ Software as a Service (SaaS) applications). More than 87 per cent of global customers confirmed an ROI within 12 weeks and more than £150 million in ROI was achieved in 2008.

The company is privately held with funding from 3i, Accel Partners, FTVentures, and Highland Capital Partners. Coremetrics Europe is headquartered is in Windsor, Berkshire and corporate headquarters is located in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.co.uk or call 01753 272 220.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.co.uk

For more information please contact:
Shahlia Rogers / Nina Howse
Midnight Communications
Tel: 01273 666200
Email: coremetrics@midnight.co.uk

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