Press Releases

Lipsy Selects Coremetrics for Online Marketing Insight to Build Its Brand

Slough, United Kingdom, 7 September 2009 – Lipsy, the women’s fashion retailer, has selected Coremetrics, the leader in marketing optimisation, to identify the most powerful branding influences in its online marketing strategy and maximise marketing return on investment. The deal delivers Coremetrics online analytics package, Coremetrics Analytics™, pay-per-click (PPC) management application, Coremetrics Search™ and ad-hoc reporting tool, Coremetrics Explore™. The partnership follows a competitive pitch and sees Coremetrics replace Google Analytics.

Coremetrics Analytics will enable Lipsy to identify which online marketing channels effectively drive website traffic and conversions, as well as those that secure brand terms front-of-mind with customers. Coremetrics Explore will present analytics data in easy to interpret, customisable, visual reports.

Lipsy will use Coremetrics Search in conjunction with its search agency to verify search activity and gain a deeper level of insight into its search campaign, particularly around the effectiveness of branded vs. generic search terms.

Kristine Kirby, eCommerce Director, Lipsy comments: “We selected Coremetrics due to its online retail pedigree and ability to provide us with granular data around products, brand terms and customer paths. Coremetrics Explore’s user-friendly interface means we can quickly find useful, actionable insight that the whole team understands.”

Richard Sheppard, VP and General Manager, Coremetrics EMEA added: “Having grown from a concession only business, Lipsy understands the importance of building a strong, stand alone brand that consumers seek out. Coremetrics delivers a 360 degree view of online marketing activity, enabling Lipsy to identify tipping points in brand building activity and channel marketing resource effectively.”

About Coremetrics

Coremetrics is the leader in marketing optimisation. Its products help businesses relentlessly optimise their marketing programs to make the best offer, every time, anywhere, automatically. More than 1,900 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimise their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated marketing optimisation applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognised by industry analysts and thought leaders, and in 2008 was named to Deloitte’s Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital and Highland Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit www.coremetrics.co.uk or call +44 (0)20
3393 3450.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.co.uk/privacy.php.

For more information please contact:
Louise Greeves / Katrina Lincoln
Midnight Communications
Tel: 01273 666200
Email: coremetrics@midnight.co.uk

 

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