Press Releases

Coremetrics Expands Certified Partner Programme in Europe with eCircle Technology Partnership

Slough, United Kingdom, 30 September 2009 – eCircle, one of Europe’s largest providers of digital direct marketing, today announces that it has partnered with Coremetrics, the leader in marketing optimisation, to become a Coremetrics Connect™ Certified Partner. The deal delivers a technology partnership between the two vendors that will enable Coremetrics LIVEmail™ customers to seamlessly integrate online behavioural data with eCircle’s eC-messenger email system to automatically issue relevant, personalised emails.

Coremetrics will track eCircle email campaign data to enable marketers to create personalised, tailor-made landing pages for customers, in addition to generating automated, event-triggered, targeted emails that maximise conversions, recover abandoned shopping carts and capitalise on cross and up sell opportunities.

Having trialled the new offering, Phil Jones, database operations manager, Freemans Gratton Holdings UK, states: “The Coremetrics LIVEmail and eCircle integration provided a quick and easy option to release a number of email initiatives, including abandoned basket and browse behaviour emails. Currently conversion is tracking higher for each of these campaigns than for any of our previous campaigns of this type, and it is all done automatically, freeing our analysts to do what they do best: analyse results.”

Volker Wiever, eCircle CEO, comments: “Industry research shows that up to 75 per cent of online shoppers abandon their shopping baskets. Our partnership with Coremetrics means that our customers can now use online behavioural data to automatically target shoppers who have previously abandoned their shopping carts. Similarly, they’ll be able to optimise other common use case, including post-purchase and dormant customer programmes.”

Richard Sheppard, Coremetrics’ VP and general manager EMEA, adds: “The partnership between Coremetrics and eCircle provides email marketers with simplified analysis that enables them to track every link within an email and discover what type of user is visiting certain landing pages. This makes campaign comparisons easier and provides marketers with the ability to save valuable time and effort by automating and optimising online marketing according to visitor behaviour. For people who shop online, this translates into much more relevant emails and far less annoying spam.”

Each Coremetrics Connect Certified Partner passes through a rigorous accreditation process including documented solution specifications, standardised adoption processes, proven reference implementations, and a completed requirements checklist for technology environment and costs.

The deal with eCircle, which is headquartered in Germany, is the latest success from Coremetrics GmBH, which has seen impressive growth, with an increase of over 300 per cent new customer sign-ups in the last 18 months. Companies in industries such as retail, travel, media and information technology, including Hawesko, maxdome, Bayerische Börse AG, Handelsblatt, and Reise.de, are seeing success with Coremetrics.

About eCircle
eCircle is one of Europe's largest digital direct marketing companies, owning the most comprehensive permission marketing database for email campaigns and lead generation as well as a state-of-art technology solution for digital direct marketing. Since 1999 eCircle has stood for innovative and efficient online marketing for customer acquisition and retention. Leading organisations including Argos, HBOS and Samsung trust our consistent customer care, our long-term experience and not least our highly motivated and committed employees. The company has more than 200 employees, with headquarters in Munich and additional offices in London, Paris and Milan.

About Coremetrics
Coremetrics is the leader in marketing optimisation. Its products help businesses relentlessly optimise their marketing programs to make the best offer, every time, anywhere, automatically. More than 1,900 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimise their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated marketing optimisation applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognised by industry analysts and thought leaders, and in 2008 was named to Deloitte’s Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital and Highland Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit http://www.coremetrics.co.uk or call
+44 (0)20 3393 3450.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.co.uk/company/privacy.

For more information please contact:
Louise Greeves / Nina Howse
Midnight Communications
Tel: 01273 666200
Email: coremetrics@midnight.co.uk

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