Press Releases

Toys “R” Us UK Appoints Coremetrics as Part of New Online Strategy

Windsor, UK., February 09, 2009 – Coremetrics, a leading provider of online marketing and business optimisation solutions, has today been appointed by
Toys "R" Us, Britain’s biggest toy retailer, to improve online customer experience and increase sales. The partnership forms part of Toys "R" Us’ renewed strategy for its online business, which includes a website re-launch to offer customers
more interactivity.

The deal delivers Coremetrics Analytics™ and Coremetrics LIVEmail™ to
Toys "R" Us, allowing the brand to hone its online marketing activity based on
real-time customer data. Coremetrics Analytics will provide the toy retailer with a single resource for planning, measuring and testing integrated marketing. Coremetrics LIVEmail, Coremetrics’ closed loop email marketing system, will enable Toys "R" Us to benefit from robust visitor and customer behavioural data.

Mike Coogan, Marketing and E-Commerce Director at Toys "R" Us, said: “We have selected Coremetrics as part of a major overhaul to our web site and online business strategy. In evaluating our eCommerce business plan, we realised that we needed a more robust means of gathering actionable data on our online visitors’ behaviour to improve customer experience, increase conversion rates and grow online sales.”

Richard Sheppard, VP and General Manager of Coremetrics EMEA added: “In the competitive market, retailers can create cut through with relevant and targeted offers. Our advanced web analytics will equip Toys "R" Us with deeper insight into their visitors, enabling them to recapture abandoned shopping trolleys and grow more profitable customer relationships.”

About Coremetrics
Coremetrics is the leading provider of online marketing and business optimisation solutions. Its products help businesses increase revenues and find and retain their most profitable customers by maximising every online interaction. More than 1,500 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimise their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated precision marketing applications, including search engine bid management, email targeting and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognised by industry analysts and thought leaders, and in 2008 was named to Deloitte's Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from 3i, Accel Partners, FTVentures, and
Highland Capital Partners. Coremetrics Europe is headquartered in Windsor, Berkshire and corporate headquarters is located in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.co.uk or call 01753 272 220.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit http://www.coremetrics.co.uk/company/privacy.php.

www.toysrus.co.uk
Toys "R" Us are Britain’s biggest Family Leisure, Baby Care and Toy Megastores with 73 stores nationwide. Toys "R" Us was founded in the UK in 1985 with the opening of 5 stores and since then have grown throughout the United Kingdom. Toys "R" Us have an unbeatable range of toys, babycare, laptops, video games, bikes, and outdoor fun products making it the ultimate one-stop shop for all the family’s needs.

For more information please contact:
Louise Greeves / Nina Howse
Midnight Communications
Tel: 01273 666200
Email: coremetrics@midnight.co.uk

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