Press Releases

oki-ni.com Selects Coremetrics for Integrated Online Marketing

Slough, United Kingdom, 17 August 2009 – oki-ni.com, the premium men’s lifestyle brands retailer, has selected Coremetrics, the leader in marketing optimisation, to attract online visitors and convert them into high-value customers. The deal integrates Coremetrics’ online marketing applications, including analytics package, Coremetrics Analytics™, personalised recommendation engine, Coremetrics Intelligent Offer™, targeted email system, Coremetrics LIVEmail™ and pay-per-click (PPC) management application, Coremetrics Search™. The partnership follows a competitive pitch and sees Coremetrics replace Omniture.

Coremetrics Analytics will allow oki-ni.com to build its online marketing campaigns and website content on accurate behavioural data. Personalised, targeted emails and product recommendations based on this information will be delivered through Coremetrics LIVEmail and Coremetrics Intelligent Offer to convert abandoned shopping trolleys, increase the quality of customer communications and build brand loyalty. Coremetrics Search will enable the retailer to reduce operational costs by managing all PPC activity in-house. 

oki-ni.com will manage the integrated applications through a single, easy to use interface.

Fraser Harper, managing director, oki-ni.com comments:  “We selected Coremetrics as part of a strategic focus to increase the performance of our business by understanding in granular detail virtually every aspect of our site so that we can maintain the exponential international growth which oki-ni experienced since its re-launch. The company’s dedicated customer support and data accuracy really stood out. What’s more, Coremetrics enables us to import historical data so we can monitor annual performance and trends, as well as seamlessly connect with our existing email partner for immediate results.”

Richard Sheppard, VP and General Manager, Coremetrics EMEA added:  “Many online marketing strategies set out to be fully integrated, but with numerous suppliers this is rarely a reality. By combining Coremetrics’ online marketing applications to manage its analytics, search and email campaign, as well as its website recommendations, Oki-ni.com will control a truly integrated and targeted strategy, centred on real-time visitor behaviour.”

About Coremetrics

Coremetrics is the leader in marketing optimisation. Its products help businesses relentlessly optimise their marketing programs to make the best offer, every time, anywhere, automatically. More than 1,900 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimise their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated marketing optimisation applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognised by industry analysts and thought leaders, and in 2008 was named to Deloitte’s Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital and Highland Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit http://www.coremetrics.co.uk or call +44 (0)118 9022517.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit http://www.coremetrics.co.uk/privacy.php.

About Virgin Holidays
Virgin Holidays is the UK’s leading worldwide holiday company, offering adventures worldwide since 1985. To learn more visit www.virginholidays.co.uk.

For more information please contact:
Louise Greeves / Katrina Lincoln
Midnight Communications
Tel: 01273 666200
Email: coremetrics@midnight.co.uk

 

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