Press Releases

Express Gifts Selects Coremetrics to Optimise Onsite Conversions

Windsor, UK., April 27, 2009 – Express Gifts has selected Coremetrics, the leading provider of online marketing and business optimisation solutions, to analyse and evaluate data across its online marketing campaigns and web properties. The
deal delivers Coremetrics Analytics™ and customisable reporting tool,
Coremetrics Explore™. Express Gifts is a leading UK home shopping and mail
order company, and provides a personal shopping service to around 1.6 million customers each year.

Following a competitive pitch to replace Google Analytics, Coremetrics Analytics will enable Express Gifts to drive acquisitions and boost profitability, as well as generate online cross and up sell opportunities. The company will measure the effectiveness of its online initiatives and use Coremetrics Explore’s tailored, ad hoc reports in order to accurately allocate marketing budget.

Craig Elwell, Internet Controller at Express Gifts, comments: “Having used a free analytics tool, we quickly realised that we needed more bespoke, detailed information about our customers and their online habits. Coremetrics is competitively priced and offers a market-leading combination of customer insights, ease of use and support facilities, allowing us to fine tune our website and drive conversions.”

Richard Sheppard, VP and General Manager, Coremetrics EMEA added: “Express Gifts recognises the power of using real-time customer data to inform marketing initiatives. As a catalogue business, it is essential that Express Gifts stand out from high street brands as they increase their focus online. With our analytics package, Express Gifts will be able to produce targeted content and product offers to secure maximum return.”

About Coremetrics
Coremetrics is the leading provider of online marketing and business optimisation solutions. Its products help businesses increase revenues and find and retain their most profitable customers by maximising every online interaction. More than 1,500 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimise their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated precision marketing applications, including search engine bid management, email targeting and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognised by industry analysts and thought leaders, and in 2008 was named to Deloitte's Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from 3i, Accel Partners, FTV Capital, and Highland Capital Partners. Coremetrics Europe is headquartered in Windsor, Berkshire and corporate headquarters is located in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.co.uk or call 01753 272 220.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit http://www.coremetrics.co.uk/company/privacy.php.

For more information please contact:
Louise Greeves / Nina Howse
Midnight Communications
Tel: 01273 666200
Email: coremetrics@midnight.co.uk

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