Press Releases

Epson® Selects Coremetrics to Improve Online Customer Insight
across Europe

London, United Kingdom, 24 February 2010 – Coremetrics, a leading provider of online marketing and business optimisation solutions, has been appointed by Epson Europe, global imaging and innovation leader. The deal delivers Coremetrics Analytics™, providing in-depth insight into onsite visitor behaviour, and Coremetrics Explore™ ad-hoc reporting to enable Epson to base strategic and technical marketing decisions on customer data.

Coremetrics Analytics will provide a single resource for planning, measuring and testing integrated marketing activity. The solution captures every click by each visitor over time and stores them in Coremetrics’ Lifetime Individual Visitor Experience (LIVE) profiles, furnishing marketers with actionable insight into customer behaviour.

Coremetrics Explore will supply Epson Europe with tailored, in-depth reporting on the company’s online marketing initiatives and website to ensure marketing budget is allocated correctly.

Christophe Loyce, e-Business Analyst for Epson Europe, said: “We needed an analytics provider that would support our strategic initiative to improve our customer insight across all our European territories. Coremetrics’ product features and the quality of their technical people gave me every confidence our requirements would be exceeded. I have found our implementation of Coremetrics was very well supported by their technical team, and we have managed to use a number of features to our advantage”.

Ashley Molyneux, e-Business Manager for Epson UK, added: “Coremetrics sends me targeted reports, relevant to my area. This gives me a good overview and overall, it makes it easier and more time efficient for me to engage with analytics.”

Richard Sheppard, VP and General Manager of EMEA, Coremetrics EMEA, added: “As Epson Europe is marketing directly to consumers, as well as resellers, online it is vital it understands the buying habits of various audiences.

About Epson
Epson is a global imaging and innovation leader that is dedicated to exceeding the vision of customers worldwide through its compact, energy-saving, high-precision technologies, with a product line-up ranging from printers and 3LCD projectors for business and the home, to electronic and crystal devices.

Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises over 70,000 employees in 106 companies around the world, and is proud of its ongoing contributions to the global environment and the communities in which it operates. http://www.epson.co.jp/e

Environmental Vision 2050
Building on its history of environmentally-conscious activities, Epson is now striving to achieve its challenging Environmental Vision 2050. For more details on Epson's sustainability initiatives, see http://eco.epson.com.

About Epson Europe
Epson Europe B.V., based in Amsterdam, is the Group’s regional headquarters for Europe, Middle-East, Russia, and Africa. With a workforce of 2,400 employees, Epson Europe’s sales for fiscal year 2008 were 1,569 million Euros. www.epson-europe.com

About Coremetrics
Coremetrics is the leader in marketing optimisation. Its products help businesses relentlessly optimise their marketing programmes to make the best offer, every time, anywhere, automatically. More than 2,100 online brands globally use Coremetrics’ Software as a Service (SaaS) to optimise their online marketing. Coremetrics’ integrated marketing optimisation solutions include real-time personalised recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management. The company’s solutions are delivered on the only online analytics platform designed to anticipate the needs of every customer, automate marketing decisions in real time, and syndicate information across all customer channels. The company is privately held with funding from Accel Partners, FTV Capital, Highland Capital Partners, and W Capital Partners, and is headquartered in San Mateo, California and EMEA headquarters in Slough, UK.

Find more information at http://www.coremetrics.co.uk or +44 (0)118 9022517.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit http://www.coremetrics.co.uk/privacy.

For more information please contact:
Sam Kane / Claire Booty
Brands2Life
Tel: +44 (0) 20 7592 1200
Email: Coremetrics@brands2life.com

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