Press Releases

BPER Group Powers expansion with IBM Coremetrics

– Interregional Banking Group to deepen customer relationships and broaden the geographic penetration with advanced analytics and integrated online marketing optimisation applications –

London, United Kingdom, June 30, 2011 – IBM Coremetrics, a leader in the marketing optimisation, announced today that Italian Interregional Banking Group, Banca Popolare dell'Emilia Romagna (www.gruppobper.it) has selected its solutions on a software -as-a-Service (SaaS) model, as the backbone of the new infrastructure for BPER multi-channel and online banking.

In an increasingly competitive landscape, the Bank Group has selected IBM Coremetrics Analytics™, Monitor™ and Explore™ to sustain growth, and build brand equity and competitive advantage with multi-channel customer service.

The Group has 1,400 branches in BPER Italian Regions: Abruzzo, Basilicata, Calabria, Campania, Emilia Romagna, Lazio, Liguria, Lombardy, Marche, Molise, Puglia, Sardinia, Sicily, Tuscany, Trentino Alto Adige, Umbria and Wind. The BPER Group is also present in Europe with particular reference to Bosnia, Slovenia, Croatia, Serbia, Switzerland, Romania, Hungary, Ukraine, Slovakia, Czech Republic and Luxembourg as well as countries outside the EU such as Ireland and China. The Bank's move to fully embrace a best-in-class approach to Internet services will not only allow its brand success online, but will strengthen its geographic presence throughout Italy.

The IBM Coremetrics solution will support the Group BPER objectives to provide an increasingly important service for both personal and business banking customers from every point of contact to better understand them and their lifetime value to the business.

Coremetrics Web Analytics will deliver continuous optimisation as well as insights and behavioural analysis, while Monitor provides near real-time, continuously updated information on the performance of the website. BPER will use Explore to mine the data it collects and obtain a complete picture of visitor and customer behaviour.

The Group has opted for BPER IBM Coremetrics SaaS solutions in order to achieve greater efficiency and cost control in the management of a new system. Above all, it also allows BPER to retain ownership of its complete system and data.

About Coremetrics
Coremetrics is the leading marketing optimization. Its products help companies optimize their marketing programs relentlessly to make the best offer, any time, anywhere, automatically. More than 2,100 global brands online transactions, more than $ 20 billion this year, the use of software Coremetrics' as a Service (SaaS) to optimize their online marketing. Coremetrics' solutions include advanced analytics and online marketing optimization integrated applications, including bid management search engine, e-mail targeting, the ad impression attribution and cross-selling recommendations to acquire customers more cost-effective , increase conversion rates, increase the value and duration of the customer. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte's Technology Fast 50 Program for Silicon Valley Internet media companies, entertainment and communication. The company is private, with funding from Accel Partners and Highland Capital Partners FTV Capital, based in San Mateo, California.

To learn more about Coremetrics, visit http://www.coremetrics.co.uk or call +44 (0) 118 9022517.

Coremetrics has strongly supported online privacy since its inception. For more information, visit www.coremetrics.co.uk/privacy.

Coremetrics, the logo Coremetrics, Coremetrics Analytics and Coremetrics Coremetrics Benchmark for Mobile, are either registered trademarks or trademarks of Coremetrics in the United States and / or other countries. All other trademarks are the property of their respective owners.

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