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The Aaronson Group is a leading strategy and design firm that focuses on single- and multi-channel retailers. The company provides strategy, design and implementation for all customer-facing channels, including email, web and mobile computing. The Aaronson Group excels at creating innovative user experiences that increase customer loyalty and purchases. Using a combination of industry expertise and advanced metrics, The Aaronson Group helps companies identify opportunities to streamline their user experiences and increase sales. Clients include Fingerhut, ShopNBC, Barnes&Noble.com, WeightWatchers.com, Dell Computers, Oakwood Worldwide, and Lincoln Financial Group. CEO Jack Aaronson is an expert in customer loyalty, personalization, multi-channel user experience, and analytics. He writes a bi-weekly ROI Marketing column for ClickZ.com.