Perspectives

By John Squire
Chief Strategy Officer

We Welcome HBX Customers with Open Arms

Between activities at Omniture, Visual Sciences and WebTrends, there’s been a lot of change in the web analytics market in the last couple of months. Among the most significant results is that HBX customers are receiving a clear message that they will get the opportunity to change platforms. The promises of the HBX long range roadmap—including fixes committed for the next releases and customer service changes on the horizon—are clearly in question.

Since there have been a flurry of blog posts about the choices that HBX customers have in front of them, naturally, I wanted to add my voice to the debate. But, before I tell you what I think, I want to reference Gary Angel’s piece on leftover turkey. A clear message in this post is that whatever decision HBX clients make, whether to go to Omniture or another solution, there will be some significant work involved. In a nut shell, Gary very adeptly articulates how each solution is designed differently, and explains that to take advantage of the power of whatever solution you choose, you will need to re-tag your site.

We fully understand this challenge. Having acquired the IBM division, SurfAid, in 2006, we know first hand the level of technical and business work a transition requires. Real world experience in transitioning clients with unique business needs, timing requirements and varied success objectives is what develops a team’s ability to professionally deliver services in today’s high paced environment. That’s why we announced today a very compelling offer for HBX customers to migrate to the Coremetrics platform. This migration offer is designed to make the transition to the Coremetrics platform painless while addressing the costs and common challenges associated with any migration. We are confident in our ability to transition HBX customers who need a strong implementation and analytics partner. So confident in fact, that we will do it for free.

HBX customers who make the switch to Coremetrics will find a set of unique functionality that includes:

  • A user interface designed for business users. HBX is well regarded for their UI, and we believe that Coremetrics offers a great alternative that is continually rated highly for usability.
  • A data warehouse that is native to our solution and provided to each and every client as part of our base offering.
  • Report templates built for key roles in key industries including content and media sites, financial services sites, retail sites and travel sites. We designed these specifically over 7 years to help you get up and running quickly, rather than having to design a complete set of reports on your own.
  • The ability to accurately value your marketing campaigns with the only marketing attribution management system in the industry that allows you to understand where you acquire visitors, how you influence them, and what triggers a conversion. I would encourage you to spend 30 minutes evaluating our Marketing Management Center with the new advanced marketing attribution. There are no reports to write, tags to configure, segments to tag for, evars to decide on, etc. It’s a complete out of the box marketing solution that will conclusively show you how to ramp up your marketing.

Of course there’s much more, including a broad and integrated suite of marketing applications all built on and available from a single interface.

So, to all HBX customers, we genuinely want to partner with you for your long-term business. Give us a call today, consider our migration offer, and learn the full value of the solution Coremetrics can provide.

Top

Need More Information?

EMEA: +44 (0)1753 272 220

Have Us Contact You

Request a Demo