Account Log InSolutions
- Continuous Optimization Platform
- Web Analytics
- Mobile
- Ad-Hoc Reporting
- Benchmarking
- Impression Attribution
- Search Marketing
- Personalized Recommendations
- Targeted Email
- Targeted Advertising
- Partnering Technology
- Industry Solutions
- Coremetrics for
WebSphere Commerce
Resources
Increase Cross Sell and Up Sell Revenues with
Coremetrics Intelligent Offer™ 7
Personalize Your Visitor's Experience to Increase Conversions and Drive Overall Site Revenue
Personalized product recommendations are proven to consistently increase sales, conversion rates, average order value and customer retention. Coremetrics Intelligent Offer automatically generates personalized product recommendations based on the richest, most detailed customer insight and the industry’s most sophisticated recommendations engine.
 We knew Intelligent Offer would lift revenues. We just didn’t think it would provide this much lift. After the initial set up it runs by itself, constantly updating recommendations on our site based on new product introductions and changing |
|||
| customer interests. |  |
||
|
|||
Platform Integration
Coremetrics Intelligent Offer is part of the Coremetrics Continuous Optimization Platform, which makes it easier to relentlessly market across channels, campaigns and devices. Intelligent Offer's platform integration provides superior benefits:
- Improve the performance of your email marketing program by seamlessly integrating Intelligent Offer with Coremetrics LIVEmail™ 3, enabling you to deliver a highly tailored experience directly to your customers and prospects.
- Increase the effectiveness of your product recommendations by drawing from the rich data of Coremetrics Lifetime Individual Visitor Experience (LIVE) Profiles.
- Reduce implementation cost and complexity by leveraging your existing Coremetrics Analytics tags and third part integrations to drive product recommendations; “Snap-In” Dynamic Recommendations enable rapid integration of recommendations with minimal IT assistance.
Key Benefits of Coremetrics Intelligent Offer 7
- Personalization for greatest impact. No two visitors have the same interests or behaviors. Exclusive Coremetrics LIVE Profiles, search queries, historical and in-session data and wisdom of the crowds based algorithms, combine to present each visitor with the optimal and relevant set of product recommendations to drive conversions.
- Real-time recommendations. Profiles and recommendations driven in real-time based on observed behaviors, top selling items, last item purchased, last item added to cart, last item viewed and more. Immediately remove undesired recommendations using item black-lists. Because visitor profiles are constructed in real time recommendations can become personalized very quickly allowing Intelligent Offer to optimize recommendations for every visitor.
- Search Recommendations. Use recommendations on search landing pages to increase relevancy of results and reduce bounce rate. Paid search and onsite search landing pages can be enhanced with personalized recommendations in the newest version of Intelligent Offer.
- Recommendations at multiple touch points. Incorporate personalized recommendations into product and category pages, search results, shopping carts and personalized emails to reach customers at multiple touchpoints.
- Visibility, flexibility and control. Use business rules to manage sophisticated recommendations scenarios and tailor recommendation outcomes to align to your exact revenue, margin and inventory goals. Preview capabilities provide merchandisers with complete insight into the recommendation engine logic from affinity index scores to business rule logic overlay. Merchandisers can manage rules and affinity settings, even adjusting the underlying algorithm, to fully optimize their recommendation set to meet business goals.
- Comprehensive Analysis and Reporting. Leverage best in class reporting and analysis via executive dashboards and native reports to effectively communicate the value of product recommendation programs to a variety of audiences. Intelligent Offer provides users with the ability to perform deeper levels of analysis, such as A/B testing, product performance, segmentation, cross-session conversion analysis to measure and improve performance.
See how LIVE Profiles will enable you to acquire and convert high value customers and grow more profitable relationships with those customers over time.
Featured Case Study
Orvis Increases Cross Sell Revenues by 70% with Coremetrics Intelligent Offer™
