IBM Coremetrics Intelligent Offer
Your Customer's Electronic Personal Shopper

Improve conversion rates and increase revenue by making highly relevant product recommendations to your customers through multiple channels.

Personalized product recommendations are proven to consistently increase sales, conversion rates, average order value, and customer retention. IBM Coremetrics Intelligent Offer automatically generates personalized product recommendations based on each customer's current and historical shopping interests, wisdom of the crowd, and business rules to present customers with the most relevant, effective, and timely recommendation possible for wherever they are in the buying process.

IBM Coremetrics Intelligent Offer enables you to:

  • Improve conversion rates and increase average order value by providing relevant product recommendations that help website visitors find the products they are looking for and discover new products which they might not know were offered.
  • Attain incremental revenue by including highly relevant products recommendations in order and shipping confirmations emails, offers and newsletters, and retargeting campaigns.
  • Extend the reach of product recommendations beyond the web to social media sites, mobile applications, kiosks, call centers, and in-store shopping aids.
 

IBM Coremetrics Intelligent Offer

 
We knew Intelligent Offer would lift revenues. We just didn't think it would provide this much lift. After the initial set up it runs by itself, constantly updating recommendations on our site based on new product introductions and changing
customer interests.
Senior Manager, E-commerce Merchandising & Analytics for
The Orvis Company, Inc.
 
 

Integration with the IBM Coremetrics Digital Marketing Suite

IBM Coremetrics Intelligent Offer is part of the IBM Coremetrics Digital Marketing Optimization Suite which fuses customer profiles, web analytics and marketing execution, to empower marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience throughout each customer's digital lifecycle. Intelligent Offer's platform integration provides superior benefits:

  • Improve the performance of your email marketing program by seamlessly integrating Intelligent Offer with IBM Coremetrics LIVEmail and IBM Coremetrics AdTarget to deliver a highly tailored experience directly to your customers and prospects through email and display ads.
  • Highly relevant product recommendations by drawing from each customer's Lifetime Individual Visitor Experience (LIVE) Profile.
  • Reduced implementation cost by leveraging the existing IBM Coremetrics Analytics tags and third part integrations to drive product recommendations.

Key Benefits of IBM Coremetrics Intelligent Offer

  • Personalization for greatest impact. Intelligent Offer maximizes conversion by delivering contextual, behavior based product recommendations in a timely fashion. Visitor in-session behavior data such as search terms and products browsed is used along with the visitor's LIVE profile information and the wisdom of the crowds based algorithms to present each visitor with the optimal and relevant set of product recommendations to maximize conversions.
  • Multiple touch points. Incorporate personalized recommendations into product and category pages, search results, shopping carts, emails, newsletters, social media sites, mobile applications, kiosks, and call centers to reach customers wherever they are interacting with your brand.
  • Real-time recommendations. Profiles and recommendations driven in real-time based on observed behaviors, top selling items, last item purchased, last item added to cart, last item viewed and more. Immediately remove undesired recommendations using item black-lists. Because visitor profiles are constructed in real time recommendations can become personalized very quickly allowing Intelligent Offer to optimize recommendations for every visitor.
  • Search Recommendations. Use recommendations on search landing pages to increase relevancy of results and reduce bounce rate. Paid search and onsite search landing pages can be enhanced with personalized recommendations in the newest version of Intelligent Offer.
  • Visibility, flexibility and control. Use business rules to manage sophisticated recommendations scenarios and tailor recommendation outcomes to align to your exact revenue, margin and inventory goals. Preview capabilities provide merchandisers with complete insight into the recommendation engine logic from affinity index scores to business rule logic overlay. Merchandisers can manage rules and affinity settings, even adjusting the underlying algorithm, to fully optimize their recommendation set to meet business goals.
  • Comprehensive Analysis and Reporting. Leverage best in class reporting and analysis via executive dashboards and native reports to effectively communicate the value of product recommendation programs to a variety of audiences. Intelligent Offer provides users with the ability to perform deeper levels of analysis, such as A/B testing, product performance, segmentation, cross-session conversion analysis to measure and improve performance.

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Product Release

Introducing the
IBM Coremetrics Digitial Marketing Optimization Suite

Hear John Squire on the highlights of this new release

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Live ProfileSee how LIVE Profiles will enable you to acquire and convert high value customers and grow more profitable relationships with those customers over time.

 

Featured Case Study

Orvis Increases Cross Sell Revenues by 70% with IBM Coremetrics Intelligent Offer

Find Out How