IBM Coremetrics Digital Data Exchange – Empowering marketers to adopt new solutions

Take the coding out of page tags

IBM Coremetrics Digital Data Exchange provides an easy way for companies to take advantage of IBM and third-party services providing a single source for the collection and distribution of real-time behavioral digital data.

Digital Data Exchange does this by radically simplifying the management of IBM Coremetrics and third-party page tags making it possible for marketing teams to deploy and maintain web site page tags with minimal support from IT.

An intuitive user interface enables marketers to specify which Coremetrics and third-party tags should be executed on a given page – and then test that the tags are executing as desired.
Marketer defined page groups accelerate deployment and improve the accuracy of data collection by deploying tags consistently across similar pages.
The result is improved site and tag performance and therefore increased data accuracy

IBM Coremetrics Digital Data Exchange takes the need for coding out of the tagging process, without sacrificing capabilities.

A single location enables marketers to include third party page tags, rather than having to add them independently on the web site.
The included Tag Bar solution provides a visual overlay of the website describing where each tag is being called so marketers can verify they are executing correctly.
For an additional sense of security, companies can manage the deployment process, from testing to production environments. An audit trail keeps track of when changes have been made and by whom.

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