IBM Coremetrics Enterprise Analytics – Blended Analytics for Multiple Sites

Understand customer behavior on both an enterprise-wide and a site-by-site basis

Enterprises in many industries today have deployed a large number of microsites, mobile applications, or other digital properties across brands, geographies, or for unique audiences or business initiatives. Sometimes the number of sites that a company operates can range from dozens to thousands.

This presents marketers with unique analytics challenges for managing and optimizing these sites jointly. They need to analyze customer behavior and automate digital marketing programs for both individual sites and the business as a whole.

IBM Coremetrics Enterprise Analytics is an optional addition for users of IBM Coremetrics Web Analytics and answers these challenges by aligning reporting with the way that large enterprises manage their business. With a few clicks, marketers can go from analyzing customers' behavior and automating digital marketing programs for individual websites, to examining logical groups of websites, and the business as a whole.

IBM Coremetrics Enterprise Analytics

Analyze digital properties – individually or jointly

IBM Coremetrics Enterprise Analytics is especially designed to enable companies to manage analytics and marketing programs at multiple levels of roll-up while solving for the challenges that have typically obstructed marketers' success.

Roll-up reporting, more efficiently and cost effectively, across multiple web sites (or multiple web properties including mobile applications and social widgets.)
Use a single page tag and avoid redundant server calls that could slow your web site
Handle the differing time zones intelligently, as well as currencies, and other attributes of each web site
Identify unique visitors across sites resulting in more accurate analytics and targeting
Roll-out analytics for new web properties via self-provisioning of web sites
Manage access to analytics based on each user's business needs and authorization
Share reports and dashboards across any of the web sites in the enterprise.

Functionality for large and diversified businesses

IBM Coremetrics Enterprise Analytics provides enterprise analysts and marketers with specialized management and navigation options in the user interface and advanced roll-up logic behind the scenes.

Self-provision sites for analytics by assigning unique identifiers in the tags
Manage sites with friendly names and logical groupings in the user interface. Cleanse erroneous information, and ensure executive-ready reporting
Assign business attributes to each site (e.g. business unit, target audience, geography, etc.)
Create hierarchical reports that roll-up activity across one or multiple attributes (e.g. by business unit, geography, and brand).
Select each individual site for complete "deep dive" analysis using a simple drop-down menu in the user interface or select the overall business view to identify behavior that crosses several sites.
Authorized access to only one, several, or all of the sites that the business is running.
Manage and copy reports across sites

All the dedicated functions in Enterprise Analytics (e.g., cross site reporting, specialized sessionization logic, user interface workflows, abstraction layer, attribution and hierarchical roll-up reporting) work together to provide the convenience and value needed by companies that rely on a large number of web properties for their business.

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