When it's easy to find what someone wants,
it's even easier for them to buy it.
Coremetrics makes shopping sprees happen.

Your success as an online retailer depends on your ability to attract qualified visitors to your web site and convert them into high-value customers. And once visitors arrive at your site, you need to provide straightforward navigation that makes it easy for them to shop, buy, and become loyal, long-term customers. IBM Coremetrics is uniquely designed to meet the needs of the world’s largest, most demanding Internet retailers.

With IBM Coremetrics for Retail, you will benefit from:

  • A single interface that tracks the performance of all your marketing activities—search, banner ads, affiliates, emails, comparison shopping sites, and more. IBM Coremetrics makes it easy to focus your efforts and marketing dollars on the activities that deliver the most sales. You can also automate the management of targeted marketing activities.
  • The ability to improve the online customer experience. Customers can easily find what they want and complete the purchasing process. Moreover, IBM Coremetrics enables you to harness the wisdom of crowds to make highly relevant cross-sell recommendations, allowing you to sell more with each sale.
  • The power to leverage detailed customer behavioral data. With IBM Coremetrics, you can deliver targeted offers through marketing promotions, offers, and email campaigns. As a result, your customers feel like you have created a unique shopping experience especially for them.

Our configurable online analytic templates are designed to answer the questions that you face every day, such as:

  • Which are my most profitable marketing channels?
  • Which products are top sellers today, this week, and this month?
  • Which products should be promoted, discounted, or discontinued?

In addition, IBM Coremetrics offers support for mutlisite analysis, multiple currency support, multicategory merchandising analysis, and a centralized view of online and offline campaigns.

IBM Coremetrics for Retail is tightly integrated with the IBM Coremetrics Precision Marketing Suite of applications to improve search performance; drive highly relevant cross-sell recommendations; and deliver targeted, personalized marketing promotions, offers, and email campaigns.

Discover how IBM Coremetrics digital marketing optimization solutions can be rapidly deployed to meet the unique needs of your retail site.

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