Account Log InSolutions
- Digital Marketing Optimization
- Web Analytics
- Digital Data Exchange
- Multichannel
- Multi-site Analysis
- Mobile
- Ad-Hoc Reporting
- Lifecycle
- Benchmarking
- Impression Attribution
- Search Marketing
- Personalized Recommendations
- Targeted Email
- Targeted Advertising
- Social Media ROI
- Partnering Technology
- Industry Solutions
- Coremetrics for
WebSphere Commerce
Resources
IBM Coremetrics Social Analytics – Measure Social ROI, Understand Brand Engagement
Treat social media as another marketing channel, measure ROI and engagement accordingly.
IBM Coremetrics Social Analytics provides online marketers with a centralized console for analyzing social media channels and campaigns. Its seamless integration with the IBM Coremetrics Digital Marketing Optimization Suite allows users to track social channels alongside other online marketing channels to help understand the performance (ROI) of campaigns to allocate marketing resources more effectively: analyze the impact of referral visitors from social networking sites; monitor the downstream impact of social content impressions; and, track real-time conversations about your brands, products and competitors on both Facebook and Twitter. Then benchmark your social performance against those of the industry and peers with IBM Coremetrics Benchmark to uncover areas of opportunity for your social marketing strategy.
The desired end result of any marketing campaign is a conversion – whatever that means for your site and industry. It could be sales, applications, qualified leads, page-views, registrations, or any other metric important to your business. Regardless of the type of conversions you're seeking, it's important to measure all your marketing programs, including social media, with this in mind. If you aren't tracking the ROI of your social media efforts, there's no way to justify your investments, and the tradeoffs of spending money on social media versus other marketing channels.
With IBM Coremetrics Social Analytics, you can measure both same session and attributed conversions. Are you social media efforts more effective at visitor acquisition, influence or same-session conversions? The IBM Coremetrics Digital Marketing Optimization Suite provides industry-leading attribution management system allows you to understand both the value and type of traffic supplied by social sites – and tailor messaging, offers and investment accordingly. And with IBM Coremetrics Social Analytics as part of the IBM Coremetrics Marketing Optimization Suite, you can understand social's effectiveness in the context of all your marketing activities rather than in a silo.
