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Targeted Email Made Simple with
IBM Coremetrics LIVEmail

Imagine knowing exactly what your customers are interested in and being able to target an offer or content that is designed specifically for them—all focused on maximizing online conversion. IBM Coremetrics delivers this capability through IBM Coremetrics LIVEmail, a closed loop email marketing system that links online profiles of visitor and customer activity with your email vendor; giving you the direct marketing tools necessary to align your products and services to their behaviors.

• Download the LIVEmail Data Sheet

IBM Coremetrics collaborates with leading email service providers to ensure a strong IBM Coremetrics LIVEmail integration and together execute highly targeted email campaigns. As IBM Coremetrics behavioral data (browse, abandon, cart, purchase, etc.) is delivered directly to IBM Coremetrics LIVEmail enabled partners, the relevant customer segments appear within the email interface.

Key Benefits of IBM Coremetrics LIVEmail:

• Manage your email marketing program from end to end within a single, flexible reporting interface.
• Leverage granular behavioral data to send highly relevant offers and content that improves open rate, click thru, and conversion.
• Access best practice programs to get your email initiatives up and running quickly.
• Email product abandoners with specific information to entice them back.
• Deliver targeted promotions based upon your customers' demonstrated product affinities.
• Send targeted follow up offers after a transaction is complete.
• Make exclusive offers to your highest value customers.
• Provide optimal messages to re-engage dormant customers.

Leverage the IBM Coremetrics Digital Marketing Optimization Suite to:

• Utilize IBM Coremetrics Web Analytics LIVE Profile data for advanced cross-session segmentation and more targeted marketing campaigns.
• Seamlessly integrate LIVEmail with IBM Coremetrics Intelligent Offer, to increase average order value and conversion rate via personalized product recommendations.
  

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