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With online marketing spend growing at more than 24 percent per year, CMOs and marketing VPs like you are more motivated then ever to deliver relevant content—on your customers’ terms. Consumers are more sophisticated, exercising greater purchasing power and wielding unprecedented control over their online experience. Today’s marketers are challenged to make far-reaching decisions, often with unclear and incomplete information.

Native Data Warehouse Makes Visitor Segmentation Easy

Designed for today’s digital marketer, Coremetrics Online Analytics provides the most accurate and complete record of visitor behavior—capturing every click of every visitor over time, and storing them in Coremetrics’ LIVE (Lifetime Individual Visitor Experience) Profiles secure database. Our unique approach provides our client with the most up-to-date and actionable insight in the industry, giving them the intelligence needed to guide critical marketing decisions and raise the bar for digital marketing success.

Industry-Specific, Role-Based Reporting

By leveraging industry-specific templates combined with flexible, role-based reporting, Coremetrics Online Analytics provides managers and executives at all levels with the information they need to maximize ROMI (Return on Marketing Investment) and drive true business results.

• Marketers—View a complete picture of your marketing programs across all marketing channels over time. Garner the knowledge you need to determine which programs offer the greatest return on investment.
• Product Marketers and Merchandisers—Improve your customers’ experience with rapid insight into creative, placement, and cross-sell effectiveness. Track key conversions, such as adding to shopping carts, booking travel, starting an application, or completing a registration.
• Site Designers—Improve site navigation, content, and tools by understanding the value of page real estate and promotional effectiveness, and visualizing how your customers are moving through the site.
• Executives—Benefit from a highly configurable key performance indicator (KPI) dashboard, allowing you to understand performance as it occurs in real time. Let Coremetrics Action Ready Reports deliver key metrics in a convenient Excel notebook automatically, and weekly, to those who may be without a direct interface to the Coremetrics system.

Coremetrics Online Analytics Features

Acquire, convert, and retain high-value customers through comprehensive online analytics. Coremetrics Online Analytics has the features you need to be successful.

• Marketing Optimization—Gain a 3D view of the effectiveness of your marketing programs across marketing channels and across time, including which marketing programs drive new visitors to your site, which ones trigger action, and which ones influence along the way.
• Merchandising—Increase initiation and decrease abandonment of key activities (such as adding to shopping carts, booking travel, starting an application, or completing a registration) by automatically mapping product and promotional categories to analytical reports for rapid insight into creative, placement, and cross-sell effectiveness.
• Content Analysis—Improve site navigation, content, and tools by understanding page real estate value and content and promotional effectiveness based on any site goal.
• Scenario Analysis—Identify bottlenecks, improve site navigation, and increase customer satisfaction by visualizing how customers are moving through the site.
• Profile Mining—Define and analyze specific visitor segments to identify the size and value of market segments, to understand product and content affinities, and for integration with targeted email campaigns.
• On-site Search—Understand search preferences and effectiveness to improve the customer experience and search conversion.
• Multichannel Analytics—Augment LIVE Profiles with offline customer data for true multichannel analytics. Analyze any behavior across online and offline channels seamlessly within the same user interface.
• Multi-site Analytics—Track and analyze key performance indicators over multiple sites on a single screen by leveraging powerful data aggregation, extensive visualization and access to real-time data and historical trends. Download the Enterprise Dashboard datasheet.

Coremetrics products and services are licensed under the following Net ratings patents: 5,675,510; 5,796,952; 6,115,680; 6,108,637; 6,138,155; 6,643,696 and 6,763,386.

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