Powerful cross-channel business analytics designed specifically for IBM WebSphere Commerce.

Built jointly by IBM and Coremetrics, Coremetrics for WebSphere Commerce is a best-of-breed solution designed to provide business managers a clear view of their web site, and to automatically create targeted marketing campaigns based on visitor behavior directly within WebSphere Commerce solution.

With Coremetrics for WebSphere Commerce, you will benefit from:

  • Shortened implementation time. Intelligent auto tagging eliminates many of the manual steps required in standard web analytics implementations and dramatically reduces the time required to deploy web analytics.
  • Intuitive insight. Reports designed specifically for WebSphere Commerce environments leverage common hierarchal structures and terminology, including a campaigns report, a promotions report, e-marketing spot report, Marketing Experimentation report, and B2B Contracts report.
  • Simple, powerful segmentation and closed-loop marketing. You can immediately leverage data in Coremetrics LIVE Profiles and create targeted programs in the WebSphere Commerce Marketing Campaign System. With our joint solution you can define a customer segment in Coremetrics, easily transfer the data to WebSphere Commerce for action, and then report on the results in Coremetrics.
  • Multichannel analytics. Delivered with an out-of-the-box integration with IBM Sales Center that delivers a view of KPIs across the web and call center, and tracks performance of call center representatives. A series of reports provides metrics for sales, promotions and B2B contracts at the summary, product and category level for easy analysis, interpretation and drill down.

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